In the Fall 2025 semester at Iowa, I participated in a Capstone class where we met with a client to further improve their marketing efforts. Our client was Iowa's John Pappajohn Entrepreneurial Center, a program that empowers the next generation of founders. In our class, we divided into five content groups; social media, podcast, anthem video, explainer video, digital newsletter, and one student who held the role as the Project Manager.  Together we created various pieces of content for JPEC to improve their marketing efforts in the future. In the digital newsletter, I wrote three articles, conducted four email interviews, and created one crossword. 

Fall 2024 in Content Marketing I collaborated as part of a Social Media Marketing Team to implement a marketing strategy for the book release of Professor Travis Vogan at the University of Iowa. My team worked alongside three other teams including a podcast, brand anthem, and explainer videos to coordinate efforts in ensuring a cohesive promotion. This semester-long project allowed me to gain tangible experience in social media marketing by managing a real client, crafting targeted social media campaigns, and contributing to a successful, team-based initiative.